Apple [stckqut]AAPL[/stckqut] is planning to unveil its new Apple TV set top box in a little over a week, and it looks like the company may be considering funding its own TV shows to go with its big play to dominate the living room.
The iPhone maker has held preliminary conversations in recent weeks with executives in Hollywood to feel out interest in Apple spearheading efforts to produce original entertainment content, according to a new report that claims Apple is ready to take on Hulu, Netflix [stckqut]NFLX[/stckqut], and Amazon [stckqut]AMZN[/stckqut] Prime video.
Source: Apple wants to take on Netflix with its own original programming | Cult of Mac