On the basketball court, Stephen Curry is virtually invincible. In stores and among tastemakers, he is still warming up.
Sportswear-industry insiders have been anxiously watching the National Basketball Association’s newly crowned most valuable player to see if his popularity and success can translate into bigger sales of his namesake Under Armour [stckqut]UA[/stckqut] shoes.
Source: Under Armour Works to Cash In on Stephen Curry – WSJ