Part of the reason that Apple (AAPL: 99.62 +1.72 +1.76%) has had such an amazing stock price run the last 2 years (even with the drop of the last 2 months) is the usefulness that its users derive from the iPhone and the iPad. This study from Asymco shows that the Apple's influence on eCommerce exceeds its market share by a significant margin. For your convenience, I am reproducing the analysis chart here. The commentary on Asymco's site is worth clicking over and reading.
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